At Advancer, we are passionate about how you access critical HR information, empowering you to make informed, strategic business decisions. 

Our generative AI copilot, makes it easier for businesses and managers to generate HR advice in a faster and more productive and compliant way. 

For the those difficult HR matters, our marketplace of qualified experts and advisors will provide you with industry-leading HR, people and culture, employment and hiring advice, ensuring you stay on top!

AI with HR advisors


Established Since

We are the experts in all things business strategy, human resources, marketing, planning, recruitment and more!


Years Experience

We have more than 25 years experience in complex business environments, human resources services, digital marketing and technology. 



We have assisted more than 100 clients solve complex business strategy, human resources, people & culture, resourcing and recruitment problems. 

From 2015 to now!

Our story


Advancer commenced operations in 2015 to help business owners, managers and staff navigate the complex world of HR, business building and growing.

Since this time we’ve partnered with over 100+ organisations, founders and clients throughout Australia, helping them to unlock their important strategic and tactical business and people opportunities.

And now we have truly transformed the HR advisory industry by implementing our AI HR copilot called SmartBot, in combination with our marketplace of experts!

Meet the team

We are led by industry-leading business, technology and HR experts, ready to assist.

Ceri Jury

Founder & CEO

Ceri is the founder of Advancer and a leading advisor for HR consulting, people & culture, leadership, team building and workforce planning. She’s the founder of Advancer’s team dynamics program Five Star Teams and through this she is a certified Belbin Team Roles Consultant. Ceri draws on her experience from roles as an executive director of HR within small, medium and large complex government organisations to assist clients build great teams.

Llew Jury

Executive Director

Llew is a leading digital & business innovation leader who’s foundered and exited numerous digital businesses over the past 25 years. He’s the Executive Chairman and Founder of Sprint Ventures, an Australian Venture Capital firm with 19 early stage businesses that sees Llew mentor, provide board governance and advise in all areas of their growth. He is the former Founder & Managing Director of digital agency The Reload Group (Australia, UK, APAC) with 100 staff, which he sold to Hardie Grant Media in 2022.

HR Services

In addition to the powerful AI powered HR SmartBot, Advancer offers leading edge HR, workforce, culture, performance management, high performance teams and training advisory services. Click here for more.

Workforce Planning
Employment Contracts
HR Letters & Policies
Training & Development

Why Advancer?

💸 Affordable HR advice

HR consulting services can be costly, but our AI-powered platform and quality expert HR advisory services provide a truly affordable solution for all businesses.

⚡ Fast HR advice

Unlock instant HR advice for your toughest HR, business and people challenges. Book expert human resources coaching, HR consulting and general advice sessions fast, for quality feedback and outcomes.

🔐 AI HR platform

Advancer.ai’s instant generative AI assistant offers a notable security and speed advantage to traditional HR platforms that are template driven and out of date. 

Ready to join our family?

Ready to join the future of HR? 

Sign up to Advancer.ai today or contact us for a chat

Are you a HR Advisor, Consultant or Employment Lawyer?
Join our team!

Join the Advancer.ai Advisor Program and earn additional revenue for your business!

Be part of our Advisor Program and provide your HR, IR, Legal, Business Strategy, WH&S and Culture skills to businesses that need your experience.

Earn a great hourly rate and work on truly interesting business and HR consulting projects!